BRAZIL CREATIVE AGENCY · Client Portal
← Back to Mother's Day overview Hero Asset · New Video 01

Strong, still.

Hero cut for Mother's Day. One master asset, four placements — each platform gets its own caption set and strategic notes. Approve the ones that sing, flag the rest.

Client Naughty Girl Fitness
Campaign Mother's Day · May
Round 01 / 02
Due May 07
Strong still.
NGF_MD_Hero_30s_v2.mp4
Master Asset · 30s

Hero cut · 1080×1920

The full-resolution master. All placements derive from this — re-cut, re-cropped, and re-captioned per platform spec.

01
Meta Feed 1:1 · :15
Pending review
Caption

Some moments stay with you. Most don't. The ones that do start at one place. Magic is here.

Headline

The magic is real.

CTA

Plan your visit →

Strategy

Top-of-funnel awareness. Optimized for thumb-stop in 3s. Music swells at 0:08, payoff frame at 0:12. Square crop preserves the family-in-foreground composition.

02
Instagram Reel 9:16 · :30
Pending review
Hook (0:00–0:02)

"You don't remember the day. You remember the moment."

Caption

The smallest moments. The biggest memories. Magic is, where you make it. Plan yours via the link in bio. ✨

Strategy

Vertical recut from the master, focus on mid-section emotional beats. Native captions burned in (auto-play sound-off). Trending audio overlay TBD per current week's sounds.

03
TikTok Native 9:16 · :22
Pending review
Caption

POV: you stopped trying to capture it and just lived in it. Magic is the moment you forget the camera.

Hashtags

#WaltDisneyWorld #MagicIs #FamilyTravel #ParkLife

Strategy

Loose, raw cut — feels native to platform, not "ad". Lower-third creator-style text overlay. Run as Spark Ad behind a creator post for trust signal. Test against three different opening 0.5s frames.

04
YouTube Pre-roll 16:9 · :30
Pending review
Companion banner

Plan your trip · waltdisneyworld.com/magic

End-card

"The magic is real." → CTA: Plan your visit

Strategy

Skippable in-stream — first 5s carry the whole story (we assume the skip). Audio mixed for muted autoplay (clear voiceover, restrained music). Targeting parents 28–45, family travel intent signals.

0 Approved
0 Changes requested
4 Pending