The brief from Tuff was simple in language and ambitious in scope: take principal footage from across the Disney Parks system and assemble a campaign that felt like memory itself — not a commercial.
We handled every post-production beat. Editorial, color, sound design, finish. The work needed to play across broadcast, OTT, social, and in-park screens — each cut respecting the medium without losing the through-line.
The cut
The story isn't told by the loudest moments. It's told by the in-between — the look between a kid and their parent, the pause before the music swells. We cut for those.
The color
Disney's color is its own brand asset. We worked closely with Tuff to push warmth without falling into nostalgia, keeping the parks looking present-tense.
The sound
Original score, foley, and sound design were all built in-house. The campaign needed to translate to muted social autoplay and theatrical broadcast in equal measure.